The Millionaire Fastlane

· In essence, you have to unlearn what you have learned.

· Your today is yesterday’s consequences. Your yesterday laid the foundation for today.

· The fast lane is merciful on your past if you just unlock the gateway into the universe.

· Normal is not something to aspire to, it’s something to get away from. - Jodie Foster

· If you earned £200000 every month, how would your life change?

· What would you drive?

· Where would you live?

· What vacations would you take?

· What schools would your children attend?

· Would debt be a noose around your neck?

· How fast would you become a millionaire? Four months or forty year?

· Would grabbing a £6 coffee at Starbucks be an issue?

· Fame or physical talent is not a prerequisite to wealth.

· Fast wealth is created exponentially, not linearly.

· Change can happen in an instant.

· The journey of a thousand miles must begin with a single step. - Lao Tzu

· Wealth is a road trip, not just a road.

· When you focus on just the road, your journey is likely to stall & dreamy destinations never arrive.

· Millionaires are forged by process, not by events.

· Without process, withered is no event.

· The process is the struggle & the backstory.

· If you try to skip process, you will never experience events.

· Process is the road trip or wealth.

· Four constituent ingredients that make up the winning formula:

1. Your roadmap

- the guiding force behind your actions

- Makes up your financial belief system & your preconceived convictions about wealth & money

- 3 constituent roadmaps that will chart your course to wealth. 1. The sidewalk. 2. The slow lane. 3. The fast lane

2. Your vehicle

- Your vehicle is you

- No one can drive the journey but you

3. Your roads

- Your roads are the financial pathway you travel

4. Your speed

- Speed is execution & your ability to go from idea to implementation

- Without speed your roadmap has no direction, your vehicle stands idle & your road mutates into a dead end.

· Successful fast lane travelers are warriors who live & die on rough roads.

· If you resist the toll, wealth will resist you

· Expect a price to be paid. Especially risk & sacrifice. Expect bumps in the road. When you hit the first pothole know that you are forging the process of your unfolding story.

· The fast lane process demands sacrifices that few make, to resolve to live few can.

· When someone grants you your desires without you exerting any effort, you effectively handicap the process.

· The journey is yours.

· Wealth is a formula, not an ingredient.

· Process makes millionaires. Events are by-products of process.

· To seek a “wealth chauffeur” is to seek a surrogate for process. Process cannot be outsourced, because process dawns wisdom, personal growth, strength, and events.

· Your life unfolds is determined by your choices, and these choices originate from your belief systems, and those belief systems evolve from your predisposed roadmap.

· You want to change you life, change your choices.

· Each roadmap is naturally predisposed toward a specific destination. Those predispositions are:

· The sidewalk ——> Poorness.

· The slow lane ——> Mediocrity.

· The fast lane ——> Wealth.

· Each roadmap contains key mindsets that act as signposts, or “mindposts,” that provide direction and guide actions, just like a roadmap. Those mindposts are:

· Debt Perception: Does debt control you or do you control your debt?

· Time Perception: How is your time valued and treated? Abundant? Fleeting? Inconsequential?

· Education Perception: What role does education have in your life?

· Money Perception: What is money’s role in your life? Is money a tool or a toy? Plentiful or scarce?

· Primary Income Source: What is your primary means of creating income?

· Primary Wealth Accelerator: How are you accelerating your net worth and creating wealth? Or are you?

· Wealth Perception: How do you define wealth?

· Wealth Equation: What is your mathematical plan for accumulating wealth? What wealth equation defines the physics of your wealth universe?

· Destination: Is there a destination? If so, what does it look like?

· Responsibility & Control: Are you in control of your life and your financial plan?

· Life Perception: How do you live your life? Do you plan for the future? Forsake today for tomorrow? Or tomorrow for today?

· To force change, change must come from your beliefs, and your roadmap outlines those beliefs.

· Each roadmap is governed by a wealth equation and predisposed to a financial destination—Sidewalk to poorness, Slowlane to mediocrity, and the Fastlane to wealth.

· The Sidewalk is the plan most followed, a contract for a pleasurable today in lieu of a more secure tomorrow.

· A Sidewalker’s financial destination doesn’t exist.

· The plan is to have no plan.

· Side-walkers are carelessly trapped in a “Lifestyle Servitude” fed by an urgent, insatiable need for pleasure, image & instant gratification.

· The Sidewalk is the road most traveled because it’s the path of least resistance.

· Side walking symptoms:

· You haven’t learned much since graduating from high school or college.

· You change jobs frequently.

· You think people with money have it because they had rich parents, luck, or easier life circumstances than you.

· You are easily impressed and seek to impress.

· You have poor credit.

· You put faith into politicians and government to change the system, instead of focusing on how you can change yourself.

· You view pawnshops, payday loan stores, and credit cards as a means of supplemental income.

· You have filed for bankruptcy at least once.

· You live paycheck to pay-check.

· You don’t alert a business when they give you incorrect change in your favour.

· You have a negative net worth and little, if no savings.

· You have no car insurance, no health insurance, and you have unprotected sex with uncommitted partners.

· You regularly gamble at the casino or buy lottery tickets.

· You immerse yourself in alternate realities, including Web site celebrity gossip blogs, television, sports, video games, or soap operas.

· You’ve lost money on “get rich” schemes.

· Your family cringes when you ask for money or you quit asking because you know a lecture follows.

· Sidewalk is about the short term, it never works for the long term.

· Your future becomes a mortgage for a pleasant present.

· The first step to escape the Sidewalk is recognizing that you might be on it . . . then replace it with something that works.

· You can’t medicate poor money management with more money.

· Financial discipline is blind to income. Lack of financial discipline resides on the Sidewalk and it doesn’t care what you earn or what you drive.

· More money is not a solution to poor financial management.

· Those lacking financial discipline misuse money to delay the inevitable.

· Only a mindset change regarding money is a solution to money problems.

· Get off the Sidewalk and stop equating wealth to income and debt.

· A first-class ticket to the Sidewalk is to have no financial plan.

· The Sidewalk’s natural gravitational pull is poorness, both in time and money.

· You cannot solve poor financial management with more money.

· You can be income rich and still ride the Sidewalk dirty.

· If wealth is defined by income and debt, wealth is an illusion, because it is vulnerable to potholes, detours, and “bumps in the road.” When the income disappears, so does the illusion of wealth.

· Poor financial management is like gambling; the house eventually wins.

· Wealth is not authored by material possessions, money, or “stuff,” but by what I call the three fundamental “F’s”…

· Family(relationships)

· Fitness (health)

· Freedom(choice)

· Within this wealth trinity is where you will find true wealth and, yes, happiness.

· Wealth is strong-spirited familial relationships with people. Not just your family, but with people, your community, your God, and your friends.

· Wealth is making a difference. Wealth is community and impacting the lives of others. Wealth cannot be experienced alone in a vacuum.

· Wealth is fitness: health, vibrancy, passion, and boundless energy. If you don’t have health, you lack wealth.

· There is no price on health and vibrancy.

· Wealth is freedom and choice: freedom to live how you want to live, what, when, and where.

· Freedom to passionately pursue dreams.

· And freedom from the drudgery of doing things you hate. Freedom is the liberty to live your life as you please.

· Wealth isn’t embodied in a car but in the freedom to know that you can buy it.

· Priorities: Some want to look rich, while others want to be rich.

· Like a Chinese finger-cuff, the more you try to look rich, the tighter the grip of poorness becomes.

· The irony of looking wealthy is that it is an enemy to real wealth: It destroys freedom, it destroys health, and it destroys relationships.

· Freedom offers protection to health and relationships. Only you can define your freedom and how you prefer to live.

· Wealth is authored by strong familial relationships, fitness and health, and freedom—not by material possessions.

· Unaffordable material possessions are destructive to the wealth trinity.

· Faux wealth destroys real wealth by attacking it’s sibling components: health & relationships.

· Money can’t buy happiness, but it can make you awfully comfortable while you’re being miserable. ~ Clare Boothe Luce

· People who declare, “Money doesn’t buy happiness” have already concluded they will never have money.

· The irony is that when most people earn “more money,” it doesn’t add freedom, it detracts. By creating Lifestyle Servitude, more money becomes destructive to the wealth trinity: family, fitness, and freedom.

· The fact is, there are many millionaires and well paid career folks who are absolutely miserable, and it has nothing to do with the money. It has to do with their freedom. Money owns them, instead of them owning their money.

· You’re conditioned to accept normal based on society’s already corrupted definition of wealth, and because of it, normal itself is corrupted.

· Normal is modern-day slavery.

· We have become a nation of undisciplined spenders and consumers.

· If you’re held hostage to your lifestyle, you aren’t wealthy, because you lack freedom.

· We equate the corrupted definition of wealth with happiness, and when it doesn’t deliver, expectations are violated and unhappiness is the consequence.

· Used properly, money buys freedom, and freedom is one parcel in the wealth trinity. Freedom buys choices.

· Money secures one agent of the wealth formula, freedom, which is a powerful guardian to wealth’s sibling ingredients: health and relationships.

· Money buys the freedom to watch your kids grow up.

· Money buys the freedom to pursue your craziest dreams.

· Money buys the freedom to make a difference in the world.

· We’re taught to strive for the latest and greatest regardless of consequence. It leaves us indentured for years, condemning us to lifestyle imprisonment…

· Affordability is when you don’t have to think about it.

· If you have to think about “affordability,” you can’t afford it because affordability carries conditions and consequences.

· So how do you know if you can afford it? If you pay cash and your lifestyle doesn’t change regardless of future circumstances, you can afford it.

· To overcome wealth impersonation, know what you can and can’t afford.

· Money doesn’t buy happiness because money is used for consumer pursuits destructive to freedom. Anything destructive to freedom is destructive to the wealth trinity.

· Money, properly used, can buy freedom, which can lead to happiness.

· Happiness stems from good health, freedom, and strong interpersonal relationships, not necessarily money.

· Lifestyle Servitude steals freedom, and what steals freedom, steals wealth.

· If you think you can afford it, you can’t.

· The consequence of instant gratification is the destruction of freedom, health, and choice.

· I’m not lucky; I’m a player of the game.

· Process creates events that others see as luck.

· Understand that luck is a product of process, action, work, and being “out there.” & when you are “out there” you stand a chance at being in the right place at the right time.

· Like wealth, luck is not an event but an aftereffect of process. Luck is the residue of process.

· Side walker’s love events but hate process.

· Force your process out into the world and you can defy the odds of “being in the right place at the right time.”

· When life is played to win, luck shows its face.

· A Sidewalker’s mindset is anchored in three beliefs that keep them trapped there and vulnerable to moneymaking scams:

· Belief 1: Luck is needed for wealth.

· Belief 2: Wealth is an event.

· Belief 3: Others can give wealth to me.

· Wealth is not about luck but about process improving probabilities

· Only you can deliver yourself to true wealth

· Like wealth, luck is created by process, not by event.

· Luck is created by increased probabilities that are improved with the process of action.

· If you find yourself playing the odds of “big hits,” you are event-driven, not process-driven. This mindset is conducive to the Sidewalk, not the Fastlane.

· “Get Rich Quick” infomercial marketing is a Fastlane because savvy marketers know that Sidewalkers place faith in events over process.

· Moneymaking “systems” are rarely as profitable as the act of selling them to Sidewalkers.

· Responsibility is the price of greatness. ~ Winston Churchill

· Side walker’s manifesto: faith unto others, and when things don’t work out as intended, blame unto others

· The Law of Victims says you can’t be a victim if you don’t relinquish power to someone capable of making you a victim.

· The road to victimhood is through denial: First responsibility, then accountability

· People who don’t take responsibility are victims.

· Victims are Sidewalkers who refuse to take the driver’s seat of their own lives & live under a dark cloud of “theys” reflective of a “me against them” attitude

· The Fastlane is about control.

· Accountability is being culpable to your consequences & modifying your behavior if need be to prevent those consequences.

· Own that you made a mistake & learn from it. That’s what true accountability & responsibility is all about.

· Own your mistakes, failures, and triumphs.

· Reflect on your choices.

· Are you in a situation because you delivered yourself there?

· Did you error in the process?

· Were you lazy?

· Most bad situations are consequences of bad choices

· Own them and you own your life

· No one can steer you off course, because you are in the driver’s seat.

· When you own your decisions, something miraculous happen. Failure doesn’t become the badge of victimhood—it becomes wisdom.

· You deserve what your actions earned, or haven’t earned.

· When you’re accountable to your choices, you alter your behavior in the future and take the driver’s seat of your life

· Hitchhikers assign control over their financial plans to others effectively introducing probabilities to victimhood.

· The Law of Victims: You can’t be a victim if you don’t relinquish power to someone capable of making you a victim.

· Responsibility owns your choices.

· Taking responsibility is the first step to taking the driver’s seat of your life. Accountability is the final.

· The driving force behind wealth under Get Rich Slow is time—time employed at the job and time invested in the markets.

· You can either live rich young or live rich old while risking death along the way.

· The plan is a failure because the plan is based on time and factors you can’t control.

· The Slowlane is risky and insufferably impotent.

· Time is mismanaged because the Slowlane is predicated on time

· The Slowlane is a natural course-correction from the Sidewalk evolving from taking responsibility and accountability.

· Wealth is best experienced when you’re young, vibrant, and able, not in the twilight of your life.

· The Slowlane is a plan that takes decades to succeed, often requiring masterful political prowess in a corporate environment. For the Slowlaner, Saturday and Sunday is the paycheck for Monday through Friday.

· The default return on your time in the Slowlane is negative 60%—5-for- 2.

· The 5-for-2 trade inherit in the Slowlane is generally fixed and cannot be manipulated, because job standards are five days a week.

· The predisposed destination of the Slowlane is mediocrity. Life isn’t great, but it isn’t so bad either.

· If you want to escape the Slowlane, find wealth and freedom fast, you’ve got to dump the job.

· Jobs suck because they’re rooted in limited leverage and limited control.

· They limit both leverage and control—two things desperately needed if you want wealth.

· To Trade Time Is to Trade Life

· You sell your freedom to get freedom.

· Why not get paid with the simple passage of time and make time work for you instead of against you?

· The problem with a specialized skill set is, it narrows your useful value to a confined set of marketplace needs. You become one of many cogs in a wheel.

· A job limits learning and mutates into life’s death knell: a trade of life force for money.

· Experience comes from what you do in life, not from what you do in a job. You don’t need a job to get experience.

· No Control

· If you don’t control your financial plan, you don’t control your freedom.

· To be the boss, you not only need to run the show, you need to own it

· In a job, you sell your freedom (in the form of time) for freedom (in the form of money).

· Experience is gained in action. The environment of that action is irrelevant.

· Wealth accumulation is thwarted when you don’t control your primary income source.

· To accumulate financial wealth, you need to attract large sums of money. To attract large sums of money, you need two things: 1) Control and 2) Leverage

· Intrinsic value is what you earn working a job.

· Intrinsic value is measured in units of time, either hourly or annually

· Time has no leverage.

· Your time is limited to small numbers and cannot be leveraged.

· leverage is limited, so is wealth creation. Small numbers do not make millionaires.

· To trade your time away is to trade your wealth away

· You don’t want millions to accompany your cane, you want it to accompany your youth.

· Any financial plan without control immediately disintegrates into a plan of hope.

· Hop isn’t a plan

· Slowlane wealth is improbable due to Uncontrollable Limited Leverage (ULL).

· The first variable in the Slowlane wealth equation evolves from a job that factors to intrinsic value that equates to your nominal value for each unit of your life traded.

· Intrinsic value is the value of your time set by the marketplace and is measured in units of time, either hourly or yearly.

· In the Slowlane, intrinsic value (regardless of its time measurement) is numerically inhibited because there are only 24 hours in the day (for the hourly worker),and the average lifespan is 74 years (for the salaried worker).

· Like the Slowlaner’s primary income source (a job), the Slowlaner’s wealth acceleration vehicle (compound interest) is also pegged to time.

· Like a job, compound interest is mathematically futile and cannot be manipulated. You cannot force-feed the market (or the economy) to give you phenomenal returns, year after year.

· Wealth cannot be accelerated when pegged to mathematics.

· Time is your primordial fuel and it should not be traded for money. Your time should not be an expendable resource for wealth because wealth itself is composed of time.

· Your mortality makes time mathematically retarded for wealth creation.

· If you don’t control the variables inherent in your wealth universe, you don’t control your financial plan.

· The only thing that interferes with my learning is my education

· Slowlaners attempt to manipulate intrinsic value by education.

· Indentured time is time you spend earning a living. It is the opposite of free time.

· Parasitic debt is debt that creates indentured time and forces work.

· If the "do as I say" doesn't match the "do as I do", you should be suspicious.

· If the plan is so good, why do you need to “rebuild” or “start over?” If the strategy worked, such words wouldn’t be necessary

· Take advice from people with a proven, successful track record of their espoused discipline.

· Many money gurus often suffer from a Paradox of Practice; they teach one wealth equation while getting rich in another. They’re not rich from their own teachings.

· When you can’t control time, when you can’t control your job, when you can’t control five days of your life each week, you feel powerless.

· When people feel powerless and out of control, they have a strong desire to buy things that convey a high status.

· A Slowlaner will try to manipulate his weak mathematical universe by trying to make the variables malleable.

· Manipulate intrinsic value by increasing hours worked. (I need to make more money!)

· Manipulate intrinsic value by changing jobs or adding jobs. (I need to get paid more!)

· Manipulate intrinsic value by going back to school. (I need a better career!)

· Manipulate compound interest by seeking better investment yields. (I need better investments!)

· Manipulate compound interest by expanding investment time horizon. (I need more time!)

· Manipulate compound interest by increasing the investment. (I need to save more!)

· The Slowlane is predisposed to mediocrity because the numbers are always mediocre

· The Slowlane is risky because its variables are uncontrollable and leverage is absent.

· 12 Distinctions Between Slowlane and Fastlane Millionaires

· Slowlane millionaires make millions in 30 years or more. Fastlane millionaires make millions in 10 years or less.

· Slowlane millionaires need to live in middle-class homes. Fastlane millionaires can live in luxury estates.

· Slowlane millionaires have MBAs. Fastlane millionaires hire people with MBAs.

· Slowlane millionaires let their assets drift by market forces. Fastlane millionaires control their assets and possess the power to manipulate their value.

· Slowlane millionaires can’t afford exotic cars. Fastlane millionaires can afford to drive whatever they want.

· Slowlane millionaires work for their time. Fastlane millionaires have time working for them.

· Slowlane millionaires are employees. Fastlane millionaires hire employees.

· Slowlane millionaires have 401(k)s. Fastlane millionaires offer 401(k)s. Slowlane millionaires use mutual funds and the stock market to get rich. Fastlane millionaires use them to stay rich.

· Slowlane millionaires let other people control their income streams. Fastlane millionaires control their income streams.

· Slowlane millionaires are cheap with money. Fastlane millionaires are cheap with time.

· Slowlane millionaires use their house for net worth. Fastlane millionaires use their house for residency.

· The fast lane is about what you can do

· The Slowlane has seven dangers, five of which cannot be controlled.

· The risk of “lifestyle” is the one risk Slowlaners will try to control.

· The Slowlane is predisposed to mediocrity because its mathematical universe is mediocre.

· Slowlaners manipulate the “expense” variable because it is the one thing they can control.

· Exponential income growth and expense management creates wealth— not just by curtailing expenses.

· You can break the Slowlane equation by exploding your intrinsic value via fame or insider corporate management.

· Successful Slowlaners not famous or in corporate management end in the middle . . . middle class and middle age.

· Slow-lane millionaires are stuck in the middle class. $5 million is the new $1 million.

· A millionaire cannot live a millionaire lifestyle without financial discipline.

· Lottery winners fall into the millionaire trap and go broke because they attempt to live a “millionaire” lifestyle, not understanding that a few million doesn’t go very far.

· The Fastlane is a business and lifestyle strategy characterized by Controllable Unlimited Leverage

· Fastlane exploits the opposite conditions: maximum control and leverage.

· Your own business, self-employment, and entrepreneurship are centrist to the Fastlane

· The Fastlane is a lifestyle choice: a commitment of blended beliefs, processes, and actions.

· The Fastlane is about creating large sums of wealth rapidly and beyond the confines of “middle class.”

· The moment you stop learning is the moment you stop growing. Constant expansion of my knowledge and awareness is critical to my journey.

· Money Perception: Money is everywhere, and it’s extremely abundant.

· Money is a reflection of how many lives I’ve touched.

· Money reflects the value I’ve created.

· I make something from nothing. I give birth to assets and make them valuable to the marketplace.

· The more I help, the richer I become in time, money, and personal fulfillment.

· Life is what I make it.

· My financial plan is entirely my responsibility and I choose how I react to my circumstances.

· My dreams are worth pursuing no matter how outlandish, and I understand that it will take money to make some of those dreams real.

· It drives action

· The risk profile of a Fastlane strategy isn’t much different from the Slowlane, but the rewards are far greater.

· The Fastlane Roadmap is an alternative financial strategy predicated on Controllable Unlimited Leverage.

· The Fastlane roadmap is predisposed to wealth.

· The Fastlane Roadmap is capable of generating “Get Rich Quick” results, not to be confused with “Get Rich Easy.”

· A man wrapped up in himself makes a very small bundle.

· Examine it from the producer perspective.

· What kind of business processes are involved in offering this product or service?

· Is this company making a profit?

· What is the revenue model?

· Is this product manufactured overseas or locally?

· To consume richly, produce richly first

· Producers are indigenous to the Fastlane roadmap.

· Producers are the minority as are the rich, while consumers are the majority as are the poor.

· When you succeed as a producer, you can consume anything you want.

· Fastlaners are producers, entrepreneurs, innovators, visionaries, and creators.

· A business does not make a Fastlane—some businesses are jobs in disguise.

· The Fastlane wealth equation is not bound by time and its variables are unlimited and controllable.

· Only those who will risk going too far can possibly find out how far one can go.

· High speed limit = high potential income

· The key to the Fastlane wealth equation is to have a high speed limit, or an unlimited range of values for units sold. This creates leverage. The market for your product or service determines your upper limit.

· The higher your speed limit, the higher your income potential.

· The primary wealth accelerant for the rich is asset value, defined as appreciable assets created, founded, or bought.

· Wealth creation via asset value is accelerated by each industry’s average multiplier. For every dollar in net income realized, the asset value multiplies by a factor of the multiple.

· Your industry of specialization will determine the average multiple that determines your wealth accelerant factor. If the multiple is 3, your WAF is 300%.

· Liquidation events transform appreciated assets (“paper” net worth) into money (“real” net worth) that can be transformed into another passive income stream: a money system.

· Time is the coin of your life. It is the only coin you have, and only you can determine how it will be spent. Be careful, lest you let other people spend it for you.

· Change creates millionaires.

· Those who observe and take advantage of change will be the new millionaires and billionaires.

· Savvy Fastlane entrepreneurs recognize that a successful local business with weak leverage can be made highly leveraged by franchises or chains

· To divorce yourself from the Slowlane’s transactional relationship of “time for money,” you need to become a producer, specifically, a business owner.

· Business systems break the bond between “your time for money” because they act like surrogate operatives for your time trade.

· If you have a passive income that exceeds all your needs and lifestyle expenses including taxes, you’re retired.

· Retirement can happen at any age.

· The fruit from a money tree is passive income.

· A Fastlane objective is to create a business system that survives time, exclusive of your time.

· The 5 money-tree seedlings are rental systems, computer systems, content systems, distribution systems, and human-resource systems.

· Real estate, licenses, and patents are examples of rental systems.

· Internet and software businesses are examples of computer systems.

· Authoring books, blogging, and magazines are forms of content systems.

· Franchising, chaining, network marketing, and television marketing are examples of distribution systems.

· Human resource systems can add or subtract to passivity.

· Human resource systems are the most expensive to manage and implement.

· Fastlaners think globally, not locally

· One saved dollar is the seed to a money tree.

· A mere 5% interest on $10 million dollars is $40,000 a month in passive income.

· A saved dollar is the best passive income instrument.

· Fastlaners (the rich) don’t use compound interest or the markets to get wealthy but to create income and preserve liquidity.

· A saved dollar is a freedom fighter added to your army.

· The rich leverage compound interest at its crest, applied against large sums of money.

· Fastlaners eventually become net lenders.

· Try not to become a man of success, but a man of value. ~ Albert Einstein

· Scale creates millionaires.

· Magnitude creates millionaires.

· Scale and magnitude creates billionaires.

· The more lives you impact, directly or indirectly, the more wealth you will attract.

· Become indispensable and irreplaceable

· The Law of Effection states that the more lives you affect or breach, both in scale or magnitude, the richer you will be.

· Scale translates to “units sold” of our profit variable within our Fastlane wealth equation. Magnitude translates to “unit profit” of our profit variable within our Fastlane wealth equation.

· The Law of Attraction is not a law, but a theory. The Law of Effection is absolute and operates exclusive of a roadmap.

· All lineages of self-made wealth trace back to the Law of Effection.

· The Law of Effection’s absoluteness comes from direct access and control (you are the athlete) versus indirect access (you are the athlete’s agent).

· To make millions you must serve millions in scale or a few in magnitude.

· Pay yourself first” is fundamentally impossible in a job.

· To own your vehicle (you), start a corporation that formally divorces you from the act of business. Your corporation is the body of your surrogate.

· The recommended Fastlane business entity is a C corp, an S corp, or an LLC.

· If you can control the process of choosing, you can take control of all aspects of your life. You can find the freedom that comes from being in charge of yourself.

· The leading cause of poorness is poor choices.

· The steering wheel of your life is your choices.

· You are exactly where you chose to be. Success is hundreds of choices that form process. Process forms lifestyle.

· Choice is the most powerful control you have in your life.

· Treasonous choices forever impact your life negatively.

· Your choices have significant horsepower, or trajectory into the future. The younger you are, the more potent your choices are and the more horsepower you possess.

· Over time, horsepower erodes as the consequences of old choices are thick and hard to bend.

· If your eyes are stuck in the rearview mirror, you’re stuck in the past. If you’re stuck in the past, you’re not looking ahead. If you’re not looking ahead, you can’t hit the mark of your future.

· The records of the past can be sealed.

· Your choices of action manifest from your choices of perception.

· What you choose to perceive, or not perceive, will manifest itself to a choice of action, or inaction.

· You can change your choice of perception by aligning yourself with those who experience the perception as reality.

· Worst Case Consequence Analysis helps avoid treasonous choices. The Weighted Average Decision Matrix can help you make better big decisions by clarifying alternatives and their internal factors.

· The universe has no memory, only you do.

· Your past can be accelerative or treasonous. You choose the classification.

· If your eyes are transfixed to the past, you can’t become the person you need to become in the future.

· Extraordinary wealth will require you to have extraordinary beliefs.

· The natural gravity of society is not to be exceptional, but average. Toxic relationships drain energy and detract from your goals to be extraordinary.

· The people in your life are like your comrades in a battle platoon. They can save you, help you, or destroy you.

· Good relationships are accelerative to your process, while bad relationships are treasonous.

· Value your time poorly and you will be poor.

· The reality is that time is deathly scarce, while money is richly abundant.

· Fastlaners regard time as the king of all assets.

· Time is deathly scarce, while money is richly abundant.

· Indentured time is time you spend to earn money. Free time is spent as you please.

· Your lifespan is made up of both free time and indentured time.

· Free time is bought and paid for by indentured time.

· Fastlaners seek to transform indentured time into free time.

· Parasitic debt eats free time and excretes it as indentured time.

· Lifestyle extravagances have two costs: the cost itself and the cost to free time.

· Parasitic debt has to be stopped at the source: instant gratification.

· Fastlaners start their education at graduation, if not before.

· A Fastlaner’s education serves to advance their business system and their money tree, not to raise intrinsic value.

· Fastlaner’s aren’t interested in being a cog in the wheel. They want to be the wheel.

· I don’t know how” is an excuse dismantled by discipline.

· Infinite knowledge is everywhere and it’s free. What’s missing is discipline to assimilate it. You can become an expert in any discipline not requiring physical skills.

· Educational recharges can occur within time blocks already allocated for other objectives.

· Organizers of expensive seminars take advantage of Sidewalkers and disenfranchised Slowlaners by marketing empty promises as “events.”

· The brick walls are there for a reason. The brick walls are not there to keep us out; the brick walls are there to give us a chance to show how badly we want something. The brick walls are there to stop the people who don’t want it badly enough. They are there to stop the other people!

· The sweat of success is failure, and I am soaking wet.

· Hard work naturally produces sweat, and sweat becomes evidence of your effort.

· Interest is first gear. Commitment is the Redline.

· Hard work and commitment separates the winners from the losers. Some choose short-term mediocre comfort over long-term meteoric comfort.

· To live unlike everyone else, you have to do what everyone else won’t. Arm your expectations to hard work, sacrifice, and other bumps in the road. These are the land mines where the weak are removed from the road and sent back to the land of “most people.”

· Failure is natural to success. Expect it and learn from it.

· One home run could set you financially secure for your life, perhaps generations.

· Home runs can’t be hit in the dug out.

· Moronic risks have unlimited downside (long term) and limited upside (short term).

· Intelligent risks have unlimited upside (long term) and limited downside (short term.)

· There is never perfect timing and waiting for “someday” just wastes time.

· The Law of Effection says to make millions you must impact millions.

· Not all businesses are the right road. Few roads move at, through, or near the Law of Effection.

· The best roads and the purest Fastlanes satisfy the Five Fastlane Commandments: Need, Entry, Control, Scale, and Time.

· Businesses that solve needs win. Businesses that provide value win. Businesses that solve problems win profits.

· Stop thinking about business in terms of your selfish desires, whether it’s money, dreams or “do what you love.” Instead, chase needs, problems, pain points, service deficiencies, and emotions.

· The Commandment of Need states that businesses that solve needs win. Needs can be pain points, service gaps, unsolved problems, or emotional disconnects.

· Ninety percent of all new businesses fail because they are based on selfish internal needs, not external market needs.

· No one cares about your selfish desires for dreams or money; people only want to know what your business can do for them.

· Money chasers haven’t broken free from selfishness, and their businesses often follow their own selfish needs. People vote for your business with their money.

· Chase money and it will elude you. However, if you ignore it and focus on what attracts money, you will draw it to yourself.

· Help one million people and you will be a millionaire.

· For money to follow “Do what you love,” your love must solve a need and you must be exceptional at it.

· “Do what you love” sets the stage for crowded marketplaces with depressed margins.

· When you have the financial resources, you can “do what you love” and not get paid for it, nor do you have to be good at it.

· Slowlaners feed “do what you love” with “do what you hate.” Five days of hate for two days of love.

· “Doing what you love” for money can endanger your love.

· Passion for an end goal, a why, drives Fastlane success.

· Having a passionate “why” can transform work into joy.

· “Doing what you love” usually leads to the violation of the Commandment of Need.

· The right road for you is one that will converge with your dreams.

· The Commandment of Entry states that as entry barriers fall, competition rises and the road weakens.

· Easy access roads carry more traffic. More traffic generates higher competition, and higher competition creates lower margins for the participants.

· Businesses with weak entry often lack control and operate in saturated marketplaces.

· Exceptionalism is required to overcome weak entry barriers.

· Access to a business road should be a process with a toll, not an event.

· “Everyone” consists of the general populous and is served by the mainstream media.

· If everyone were wealthy, “everybody is doing it” would work. And if everyone is wealthy, then no one is wealthy.

· “Everyone is doing it” is a signal to overbought conditions and the entrance of “dumb money.”

· If you don’t control your system, your money tree, and your brand, you control nothing.

· Hitchhikers relinquish control of their business to a Fastlaner.

· There is a difference between “good” money and “big” money. Hitchhikers can make good money while Fastlaners make big money. Sometimes legendary money.

· In a driver/hitchhiker relationship, the driver always retains control and the hitchhiker is at the mercy of the driver.

· Hitchhikers are party to someone else’s Fastlane plan. Make the world your habitat of play in an organization you control.

· Network marketing has little to do with entrepreneurship but more to do with sales, networking, training, and motivation.

· Network marketing fails both the Commandments of Control and Entry, and sometimes, Need.

· Network marketers are soldiers in a Fastlaner’s army.

· Network marketing is a powerful distribution system. As a Fastlaner, seek to own one, not join one.

· Your total pool of customers determines your habitat. The larger the habitat, the greater the potential for wealth.

· A business can be a singles or a home-run-based business. Its strength is determined by scale, which is derived by habitat.

· The Fastlane wealth equation is disarmed when you violate the Commandment of Scale. Scale is achieved in reach (units sold) and/or magnitude (unit profit).

· The Law of Effection is the primary conduit to wealth, which can be road blocked by scale, magnitude, or source.

· Effection consequences trickle up to owners and producers. Breaking scale or magnitude indirectly in an uncontrolled entity is not a guarantee of wealth.

· To gain access to Effection, you have to break the barrier of scale or magnitude in an entity you control.

· Scale, magnitude, or source deficiencies create governors on the speed of wealth creation.

· A business attached to your time is a job.

· The business that earns income exclusive of your time satisfies the Commandment of Time.

· To satisfy the Commandment of Time, start with a business that uses a money system seedling, or introduce one.

· The best Fastlanes satisfy all five Commandments: Control, Entry, Need, Time, and Scale.

· Assuming a need-based premise, the Internet is the fastest interstate, because it overwhelmingly satisfies all Commandments.

· Innovation can be any variety of open roads: authoring, inventing, or services.

· Inventing success needs coupling with distribution.

· A singles-based business is scaled to a home-run business by intentional iteration. With iteration, scale is conquered.

· Opportunities are rarely about inventing breakthroughs, but about performance gaps, small inconveniences, and pain points.

· Competition should not impede your road. Competition is everywhere, and your objective should be to “do it better.”

· Fastlane success resides in execution, not in the idea.

· The world’s most successful entrepreneurs didn’t have a blockbuster ideas; they just took existing concepts and made them better, or exposed them to more people.

· Opportunity is exposed in your language and your thought processes, as well as other people’s language.

· Failure cracks open new roads.

· Quitting only happens when you give up on your dream.

· The tragedy of life doesn’t lie in not reaching your goal. The tragedy lies in having no goal to reach.

· The Fastlane is the means to your end because dreams cost money.

· Conquer big goals by breaking them down to their smallest component.

· Daily saving reinforces your relationship with money; it is your passive system that buys freedom and another soldier added to your army.

· A money system isn’t used to grow wealth but to grow income. Growing wealth should be left to your Fastlane road.

· You will struggle to build a financial empire if you are financially illiterate.

· “Live below your means” is relevant at any income level.

· For the Fastlaner, “Live below your means” means to expand your means.

· A financial adviser doesn’t solve financial illiteracy and literacy is insurance.

· Financial illiteracy dilutes your control, especially when evaluating the advice of a financial adviser.

· The King: Your execution

The Queen: Your marketing

· The Bishop: Your customer service The Knight: Your product

· The Rook: Your people

· The Pawn: Your ideas.

· Speed is the transformation of ideas to execution.

· Most people let powerful information expire and become worthless.

· Successful Fastlane businesses are run multi-dimensionally, like a game of chess. One-dimensional businesses focus on price only.

· Execution divides winners and losers from their ideas.

· In business, execution is process. Ideas are events.

· Ideas are potential speed. Execution is actual speed.

· Others share your blockbuster idea. He who thinks the idea owns nothing. He who executes the idea owns everything.

· Real money and momentum is created when an idea (potential speed) is matched with execution (accelerator pressure).

· An idea is neurological flatulence. Execution makes it smell like a rose.

· The world gives clues to the direction you should be moving.

· Business plans are useless because they are ideas on steroids.

· As soon as the world interacts with your ideas, your business plan is invalidated.

· The marketplace will steer you into directions that were previously unplanned for.

· The best business plan in the world is a track record of execution—it legitimizes the business plan.

· If you have a track record of execution, suddenly people will want to see your business plan.

· If you want your business to get funded, take action and create something that reflects tangible execution.

· Investors are more likely to invest in something tangible and real; not ideas dissected ad nauseam on paper.

· Complaints are valuable insights into your customers’ minds.

· Complaints of change are difficult to decipher and often require additional data to validate or invalidate.

· Complaints of expectation expose operational problems in either your business, or in your marketing strategy.

· Complaints of void expose unmet needs, raise the value of your product or service, and expose new revenue opportunities.

· Great customer service is as simple as violating your customer’s low expectation in the positive.

· Poor service gaps are Fastlane opportunities.

· Satisfied customers can be human resource systems who promote your business for free.

· Satisfied customers have a dual residual effect: Repeat business and new business via discipleship.

· Your customer and their satisfaction hold the key to everything you selfishly want.

· Looking big but acting small sets up customer service expectation violations in the positive.

· Looking big can scare away potential competitors.

· A business partnership is as important as a marriage.

· A good accountant and attorney will save you thousands, perhaps millions.

· Accountants and attorneys have the keys to your castle; make sure you trust them fully because they have the power to right or wrong you.

· Unmitigated trust exposes you to unmitigated risk.

· Unverified trust can lead to uncontrollable consequences. Your employees communicate the public’s perception of your company.

· Fanatical customer service can overcome shortcomings, but fanatical features can’t overcome poor customer service.

· Customer service philosophy is delivered from human interactions—not ambitious mission statements on a wall plaque in the CEO’s office.

· Commoditization occurs when you get into business based on a false premise—“I want to own a business” or “I know how to do this, so I’ll start a business doing it.”

· If you are too busy copying or watching your competition, you’re not innovating.

· Use your competition to exploit their weaknesses.

· Developing Your USP

Step 1: Uncover the Benefit(s)

Step 2: Be Unique

Step 3: Be Specific and Give Evidence

Step 4: Keep it Short, Clear, and Concise

Step 5: Integrate Your USP into ALL Marketing Materials

Step 6: Make It Real

· Marketing and branding (the queen) is the most powerful tool in your Fastlane toolbox.

· Businesses survive. Brands thrive.

· Businesses have identity crises, brands don’t. Identity crises force business owners into price commoditization.

· Unique Selling Propositions (USPs) are the keys to your brand and differentiate your company from the rest.

· People have a natural disposition to be unique and unlike everyone else.

· To succeed in marketing, your messages have to break above the advertising clutter, or noise.

· Polarization is a great above-the-noise tool if your product targets a polarized audience—usually politics, minority opinions, and even sports teams.

· Consumers make buying decisions based on emotions before practicality.

· If you can arouse emotions in your audience, you will be more likely to convince them to buy.

· People have a natural disposition to talk about themselves. If you can incorporate interaction into your campaigns, you will have better success.

· To be unconventional means to first isolate and identify what is conventional, then doing the opposite, or interrupting that convention.

· Consumers are selfishly motivated. Always target your messages toward the predisposition of “What’s in it for me?”

· Features are translated to benefits when you switch positions from producer to consumer, identify the feature’s advantages, and extrapolate those advantages into a specific result.

· Price implicitly conveys value and worth.

· Don’t allow your own perception of price direct your brand to mediocrity.

· Tekel Syndrome sufferers are polygamist-opportunists who opportunity hop.

· A weak business commitment commits you to weak assets.

· Weak assets do not accelerate wealth.

· The most successful entrepreneurs lived their business and were 100% committed to it.

· Successful business monogamy can lead to successful business polygamy.

· Your choices are made in a moment, but their consequences will transcend a lifetime.

· Leave behind the past that keeps you grounded and take to the road.

· Stop being like everyone and start taking action. Make a choice today that can change the course of your life forever.