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SUMMARY:
"The 12 Week Year" by Brian Moran presents a system for achieving significant results in a shorter timeframe by condensing a year's worth of goals and actions into 12-week periods. Key concepts include:
Urgency and Execution:
Moran emphasizes the importance of urgency and effective execution to maximize productivity and results within the 12-week timeframe.
Weekly Accountability:
The system encourages regular check-ins and accountability to ensure progress towards goals remains consistent throughout the 12 weeks.
Focus and Prioritization:
By narrowing focus to a few key objectives for each 12-week period, individuals can prioritize tasks and avoid spreading themselves too thin.
Adaptability:
Moran highlights the importance of flexibility and adaptation within the 12-week framework, allowing for adjustments based on progress and changing circumstances.
Overall, "The 12 Week Year" offers a strategic approach to goal-setting and execution, enabling individuals and organizations to achieve more in shorter timeframes through focused effort and accountability.
“If you are not in control of your time, you are not in control of your results.”
BOOK NOTES:
Book Takeaways:
· You’ve no doubt heard the saying knowledge is power. I disagree. Knowledge is only powerful if you use it, if you act on it.
· “If you are not in control of your time, you are not in control of your results.”
· Accountability is not consequences, but ownership. It is a character trait, a life stance, a willingness to own your actions and results regardless of the circumstances.
· When you understand that true accountability is about choice and taking ownership of your choices, everything changes. You move from resistance to empowerment, from limits to possibilities, and from mediocrity to greatness.
· A commitment is a personal promise. Keeping your promises to others builds trust and strong relationships, and keeping promises to yourself builds character, esteem, and success.
· To be successful you must develop the mental honesty and courage to own your thinking, actions, and results.
· When we commit to something, we do things that we would not ordinarily do. The question of if goes away and the only question you ask is how. Commitment is powerful, but there are times when all of us struggle to commit.
· It is during these times that you will need to learn to act on your commitments instead of your feelings. If you don’t, you will never build any momentum and will get stuck continually restarting or, as is so often the case, giving up. Learning to do the things you need to do, regardless of how you feel, is a core discipline for success.
· The encouraging news is that, regardless of how you’ve performed in the past or how you are performing currently, you can be great, beginning today, simply by choosing to do the things you know you need to do.
· In the end, you are either great in the moment or not at all.
· Make a commitment to be great each day and watch what can happen in just 12 short weeks.
· The ultimate aim of accountability is to continually ask one’s self, “What more can I do to get the result?”
· It is the all-important why behind the things you do. When viewed in this light, vision has the power to enable one to confront and conquer fears, take bold consistent action, and live a life of significance.
· If these tactics get done, you’ve had a great week; if not, you’ve lost a week. Having this level of clarity each week is not only powerful, it’s life changing.
· Routines are an important part of consistent success. Make the decision right now to incorporate the weekly routine.
· I have taken ownership of my plan. I have chosen to excel. My choices have gained me the respect of my manager and supervisor as well as my colleagues, family, and friends.
· To accomplish what you desire will take sacrifice. The number-one thing you will need to sacrifice is your comfort.
· The four keys to successful commitments:
1. Burning desire;
2. Clear actions;
3. Count the costs; and
4. Act on commitments, not feelings.
· As long as you see the solution to your greatness as being outside of you, you will remain powerless to change.
· Most of us have two lives: the life we live and the life we are capable of. Never settle for anything less than what you are capable of!